DECISION INTELLIGENCE PLATFORM FOR

  • FOUNDERS

  • CXOS

  • STRATEGIC FINANCE

  • STRATEGISTS

  • BIZOPS

  • FOUNDERS

  • CXOS

  • STRATEGIC FINANCE

  • STRATEGISTS

  • BIZOPS

WHAT WE DO

OUR AI-POWERED decision intelligence modules

accelerate revenue growth & realize cost savings
THROUGH CROSS-FUNCTIONAL ALIGNMENT

ACCELERATE GROWTH & REALIZE COST SAVINGS
THROUGH CROSS-FUNCTIONAL VISIBILITY

customer
success

sales

product

Marketing

STRATEGIC

FINANCE

BIZOPS

STRATEGY

REVOPS

customer
success

sales

product

Marketing

STRATEGIC

FINANCE

BIZOPS

STRATEGY

REVOPS

customer
success

sales

product

Marketing

STRATEGIC

FINANCE

BIZOPS

STRATEGY

REVOPS

OUR SOLUTIONS

align Marketing
& finance

align Marketing & finance

Discover hidden capital-efficient
growth drivers

Discover hidden capital-efficient growth drivers

Protect against competitor's bots
from churning through ad budgets

Protect against competitor's bots from churning through ad budgets

Prevent digital advertising from
sourcing unprofitable customers

Prevent digital advertising from sourcing unprofitable customers

align Sales
& Product

align Sales & Product

Generate customer call lists based on product usage to accelerate expansion and reduce churn

Generate customer call lists based on

product usage to accelerate expansion

and reduce churn

Isolate the product features connected

to customers with exponential growth

Isolate the product features connected to customers with exponential growth

Uncover hidden attributes shared

amongst the most valuable customers

Uncover hidden attributes shared amongst the most valuable customers

Align Marketing,
Product & finance

Align Marketing, Product & finance

Quantify the financial magnitude of an

exceptional customer experience that

catalyzes repeat transactions

Quantify the financial magnitude of an exceptional customer experience that catalyzes repeat transactions

Quantify the financial magnitude of

network effects generated through

customer referrals & gifting

Quantify the financial magnitude of network effects generated through customer referrals & gifting

Quantify the negative CAC of referrals

Our SERVICES

Solidify
Data Foundation

Solidify Data Foundation

Data Quality

Embed data purification and

governance to ensure accuracy

Embed data purification and governance to ensure accuracy

Automated Forensics

Uncover the root causes of financial

and operational underperformance

Uncover the root causes of financial and operational underperformance

Strategic Data Pipeline

Access a data infrastructure

purpose-built for strategic intelligence and decision-making

Access a data infrastructure

purpose-built for strategic

intelligence and decision-making

Access a data infrastructure purpose-built for strategic intelligence and decision-making

Accelerate
Actionable Insights

Accelerate Actionable Insights

Data Exploration

Deploy interactive and explorable data

visualizations that empower leaders to

discover their own insights

Deploy interactive and explorable data visualizations that empower leaders to discover their own insights

Automated Reporting Modules

Package visualizations, narrative, and

actionable interventions

Package visualizations, narrative, and actionable interventions

No-Code Report Building

Create beautiful, real-time reports

connected to API data to democratize

data-driven storytelling

Create beautiful, real-time reports connected to API data to democratize data-driven storytelling

Outcompete
Strategically

Outcompete Strategically

Minimize Strategic Drift

Ensure budget allocations and team

execution align perfectly with strategic

intent & financial budgets

Ensure budget allocations and team execution align perfectly with strategic intent & financial budgets

Cognitive De-Biasing of

Financial Models

Cognitive De-Biasing of Financial Models

Build models free of cognitive biases

(e.g., correlation bias, linear bias)

Build models free of cognitive biases (e.g., correlation bias, linear bias)

Growth SIEM

Deploy monitoring tools to detect and

prevent business threats as they arise

Deploy monitoring tools to detect and prevent business threats as they arise

PROBLEM | SOLUTION

contaminated DATA, COGNITIVE BIAS, AND MANUAL PROCESSING

misallocate sales & marketing budgets

RESULTING IN lost revenue & MARGIN compression

contaminated DATA, COGNITIVE BIAS,
AND MANUAL PROCESSING

misallocate sales & marketing budgets

RESULTING IN lost revenue
& MARGIN compression

Data is being contaminated through

exploits to manipulate budgets

SOLUTION: DATA PURIFICATION

Reality

Spreadsheets

Cognitive bias results in

incorrect Insights

SOLUTION: DATA SCIENCE & ai

Manual processes limit agility,

resulting in missed opportunities

SOLUTION: AUTOMATION

HOW WE DO IT

  • TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN

    IS broken

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis

    DATA PREP &
    UNIFICATION

    DATA

    PIPELINING

    Marketing

    Sales

    Customer

    Success

    Commerce

    Product

    Operations &

    Finance

    Strategic

    Intent

    DATA SOURCES

    STATUS QUO

  • THREAT #1: Data in the Enterprise is Being Exploited

    to Manipulate Budgets

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis

    DATA PREP &
    UNIFICATION

    DATA

    PIPELINING

    DATA SOURCES

    PROBLEM: CONTAMINATED DATA

    INCORRECT NAMING
    & DEFINITIONS

    MANUFACTURED
    DATA

    MEASUREMENT
    MISCONFIGURATION

    MATH & LOGIC
    ERRORS

    HIDDEN
    BIAS

    SOLUTION: DATA PURIFICATION

    FORENSIC
    ANALYTICS

    DATA, CALCULATION,
    & LOGIC GOVERNANCE

    MEASUREMENT
    INTEGRITY & ALIGNMENT

    BIAS REMOVAL

    PIPELINE & UNIFICATION
    INTEGRITY

  • THREAT #2: Cognitive Biases Derive

    Incorrect insights

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis

    DATA PREP &
    UNIFICATION

    DATA

    PIPELINING

    DATA SOURCES

    PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS

    APPLYING LINEAR MATH TO

    NON-LINEAR PROBLEMS

    CORRELATION IMPLIED

    TO BE CAUSAL

    NARRATIVES (NOT SCIENCE)

    EXPLAIN CAUSE-EFFECT

    INCORRECT REVENUE &
    EXPENSE ATTRIBUTION

    SOLUTION: DEEP LEARNING + CAUSAL INFERENCE

    DEEP LEARNING DETECTS
    NON-LINEAR RELATIONSHIPS

    CAUSE-EFFECT
    RELATIONSHIPS IDENTIFIED

    SCIENCE (NOT NARRATIVE)
    EXPLAINS CAUSE-EFFECT

    CORRECT REVENUE &
    EXPENSE ATTRIBUTION

  • THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis

    DATA PREP &
    UNIFICATION

    DATA

    PIPELINING

    DATA SOURCES

    PROBLEM: ANALYSIS, NOT INTELLIGENCE

    INCOMPREHENSIBLE &
    STATIC AD HOC REPORTS

    DISCONNECTED FROM

    CONTROLLABLE BUSINESS LEVERS

    LACK OF EXPLANATION,
    SIGNIFICANCE & SOLUTIONS

    BURDEN ON EXECUTIVES
    TO DETERMINE ACTIONS

    SOLUTION: ACTIONABLE INTERVENTIONS

    PRESCRIBE
    INTERVENTIONS

    SIMULATE
    FINANCIAL IMPACT

    DESIGN, EXECUTE &
    EVALUATE EXPERIMENTS

    IMPLEMENT
    INTERVENTIONS

    MONITOR
    FINANCIAL IMPROVEMENT

  • AUTOMATION + NO-CODE ACCESSIBILITY

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis

    DATA PREP &
    UNIFICATION

    DATA

    PIPELINING

    DATA SOURCES

    AUTOMATION

    ALWAYS-ON
    DATA-TO-INTERVENTION PLATFORM

    NO-CODE ACCESSIBILITY

    NO-CODE INTERFACE
    FOR GREATER CONTROL

  • STATUS QUO

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis

    DATA PREP &
    UNIFICATION

    DATA

    PIPELINING

    Marketing

    Sales

    Customer

    Success

    Commerce

    Product

    Operations &

    Finance

    Strategic

    Intent

    DATA SOURCES

    TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN IS broken

  • PROBLEM: CONTAMINATED DATA

    INCORRECT NAMING
    & DEFINITIONS

    MANUFACTURED
    DATA

    MEASUREMENT
    MISCONFIGURATION

    MATH & LOGIC
    ERRORS

    HIDDEN
    BIAS

    SOLUTION: DATA PURIFICATION

    FORENSIC
    ANALYTICS

    DATA, CALCULATION,
    & LOGIC GOVERNANCE

    MEASUREMENT
    INTEGRITY & ALIGNMENT

    BIAS REMOVAL

    PIPELINE & UNIFICATION
    INTEGRITY

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis

    DATA PREP &
    UNIFICATION

    DATA

    PIPELINING

    DATA SOURCES

    THREAT #1: Data in the Enterprise is Being Exploited to Manipulate Budgets

  • PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS

    APPLYING LINEAR MATH TO

    NON-LINEAR PROBLEMS

    CORRELATION IMPLIED

    TO BE CAUSAL

    NARRATIVES (NOT SCIENCE)

    EXPLAIN CAUSE-EFFECT

    INCORRECT REVENUE &
    EXPENSE ATTRIBUTION

    SOLUTION: DEEP LEARNING + CAUSAL INFERENCE

    DEEP LEARNING DETECTS
    NON-LINEAR RELATIONSHIPS

    CAUSE-EFFECT
    RELATIONSHIPS IDENTIFIED

    SCIENCE (NOT NARRATIVE)
    EXPLAINS CAUSE-EFFECT

    CORRECT REVENUE &
    EXPENSE ATTRIBUTION

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis

    DATA PREP &
    UNIFICATION

    DATA

    PIPELINING

    DATA SOURCES

    THREAT #2: Cognitive Biases Derive Incorrect insights

  • PROBLEM: ANALYSIS, NOT INTELLIGENCE

    INCOMPREHENSIBLE &
    STATIC AD HOC REPORTS

    DISCONNECTED FROM

    CONTROLLABLE BUSINESS LEVERS

    LACK OF EXPLANATION,
    SIGNIFICANCE & SOLUTIONS

    BURDEN ON EXECUTIVES
    TO DETERMINE ACTIONS

    SOLUTION: ACTIONABLE INTERVENTIONS

    PRESCRIBE
    INTERVENTIONS

    SIMULATE
    FINANCIAL IMPACT

    DESIGN, EXECUTE &
    EVALUATE EXPERIMENTS

    IMPLEMENT
    INTERVENTIONS

    MONITOR
    FINANCIAL IMPROVEMENT

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis

    DATA PREP &
    UNIFICATION

    DATA

    PIPELINING

    DATA SOURCES

    THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS

  • AUTOMATION

    ALWAYS-ON
    DATA-TO-INTERVENTION PLATFORM

    NO-CODE ACCESSIBILITY

    NO-CODE INTERFACE
    FOR GREATER CONTROL

    actionable
    intelligence

    automated
    REPORTS

    Data
    VISUALIZATION

    Data

    Analysis