DECISION INTELLIGENCE PLATFORM FOR
FOUNDERS
CXOS
STRATEGIC FINANCE
STRATEGISTS
BIZOPS
FOUNDERS
CXOS
STRATEGIC FINANCE
STRATEGISTS
BIZOPS
WHAT WE DO
OUR AI-POWERED decision intelligence modules
accelerate revenue growth & realize cost savings
THROUGH CROSS-FUNCTIONAL ALIGNMENT
ACCELERATE GROWTH & REALIZE COST SAVINGS
THROUGH CROSS-FUNCTIONAL VISIBILITY
customer
success
sales
product
Marketing
STRATEGIC
FINANCE
BIZOPS
STRATEGY
REVOPS
customer
success
sales
product
Marketing
STRATEGIC
FINANCE
BIZOPS
STRATEGY
REVOPS
customer
success
sales
product
Marketing
STRATEGIC
FINANCE
BIZOPS
STRATEGY
REVOPS
OUR SOLUTIONS
align Marketing
& finance
align Marketing & finance
Discover hidden capital-efficient
growth drivers
Discover hidden capital-efficient growth drivers
Protect against competitor's bots
from churning through ad budgets
Protect against competitor's bots from churning through ad budgets
Prevent digital advertising from
sourcing unprofitable customers
Prevent digital advertising from sourcing unprofitable customers
align Sales
& Product
align Sales & Product
Generate customer call lists based on product usage to accelerate expansion and reduce churn
Generate customer call lists based on
product usage to accelerate expansion
and reduce churn
Isolate the product features connected
to customers with exponential growth
Isolate the product features connected to customers with exponential growth
Uncover hidden attributes shared
amongst the most valuable customers
Uncover hidden attributes shared amongst the most valuable customers
Align Marketing,
Product & finance
Align Marketing, Product & finance
Quantify the financial magnitude of an
exceptional customer experience that
catalyzes repeat transactions
Quantify the financial magnitude of an exceptional customer experience that catalyzes repeat transactions
Quantify the financial magnitude of
network effects generated through
customer referrals & gifting
Quantify the financial magnitude of network effects generated through customer referrals & gifting
Quantify the negative CAC of referrals
Our SERVICES
Solidify
Data Foundation
Solidify Data Foundation
Data Quality
Embed data purification and
governance to ensure accuracy
Embed data purification and governance to ensure accuracy
Automated Forensics
Uncover the root causes of financial
and operational underperformance
Uncover the root causes of financial and operational underperformance
Strategic Data Pipeline
Access a data infrastructure
purpose-built for strategic intelligence and decision-making
Access a data infrastructure
purpose-built for strategic
intelligence and decision-making
Access a data infrastructure purpose-built for strategic intelligence and decision-making
Accelerate
Actionable Insights
Accelerate Actionable Insights
Data Exploration
Deploy interactive and explorable data
visualizations that empower leaders to
discover their own insights
Deploy interactive and explorable data visualizations that empower leaders to discover their own insights
Automated Reporting Modules
Package visualizations, narrative, and
actionable interventions
Package visualizations, narrative, and actionable interventions
No-Code Report Building
Create beautiful, real-time reports
connected to API data to democratize
data-driven storytelling
Create beautiful, real-time reports connected to API data to democratize data-driven storytelling
Outcompete
Strategically
Outcompete Strategically
Minimize Strategic Drift
Ensure budget allocations and team
execution align perfectly with strategic
intent & financial budgets
Ensure budget allocations and team execution align perfectly with strategic intent & financial budgets
Cognitive De-Biasing of
Financial Models
Cognitive De-Biasing of Financial Models
Build models free of cognitive biases
(e.g., correlation bias, linear bias)
Build models free of cognitive biases (e.g., correlation bias, linear bias)
Growth SIEM
Deploy monitoring tools to detect and
prevent business threats as they arise
Deploy monitoring tools to detect and prevent business threats as they arise
PROBLEM | SOLUTION
contaminated DATA, COGNITIVE BIAS, AND MANUAL PROCESSING
misallocate sales & marketing budgets
RESULTING IN lost revenue & MARGIN compression
contaminated DATA, COGNITIVE BIAS,
AND MANUAL PROCESSING
misallocate sales & marketing budgets
RESULTING IN lost revenue
& MARGIN compression
Data is being contaminated through
exploits to manipulate budgets
SOLUTION: DATA PURIFICATION
Reality
Spreadsheets
Cognitive bias results in
incorrect Insights
SOLUTION: DATA SCIENCE & ai
Manual processes limit agility,
resulting in missed opportunities
SOLUTION: AUTOMATION
HOW WE DO IT
TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN
IS broken
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
STATUS QUO
THREAT #1: Data in the Enterprise is Being Exploited
to Manipulate Budgets
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYTHREAT #2: Cognitive Biases Derive
Incorrect insights
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONTHREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTAUTOMATION + NO-CODE ACCESSIBILITY
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLTODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN
IS broken
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
STATUS QUO
THREAT #1: Data in the Enterprise is Being Exploited
to Manipulate Budgets
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYTHREAT #2: Cognitive Biases Derive
Incorrect insights
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONTHREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTAUTOMATION + NO-CODE ACCESSIBILITY
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLTODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN
IS broken
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
STATUS QUO
THREAT #1: Data in the Enterprise is Being Exploited
to Manipulate Budgets
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYTHREAT #2: Cognitive Biases Derive
Incorrect insights
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONTHREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTAUTOMATION + NO-CODE ACCESSIBILITY
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLTODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN
IS broken
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
STATUS QUO
THREAT #1: Data in the Enterprise is Being Exploited
to Manipulate Budgets
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYTHREAT #2: Cognitive Biases Derive
Incorrect insights
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONTHREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTAUTOMATION + NO-CODE ACCESSIBILITY
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROL
STATUS QUO
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN IS broken
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #1: Data in the Enterprise is Being Exploited to Manipulate Budgets
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #2: Cognitive Biases Derive Incorrect insights
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION + NO-CODE ACCESSIBILITY
STATUS QUO
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN IS broken
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #1: Data in the Enterprise is Being Exploited to Manipulate Budgets
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #2: Cognitive Biases Derive Incorrect insights
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION + NO-CODE ACCESSIBILITY
STATUS QUO
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN IS broken
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #1: Data in the Enterprise is Being Exploited to Manipulate Budgets
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #2: Cognitive Biases Derive Incorrect insights
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION + NO-CODE ACCESSIBILITY
STATUS QUO
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN IS broken
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #1: Data in the Enterprise is Being Exploited to Manipulate Budgets
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #2: Cognitive Biases Derive Incorrect insights
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION + NO-CODE ACCESSIBILITY
TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN IS broken
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
STATUS QUO
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #1: Data in the Enterprise is Being Exploited to Manipulate Budgets
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #2: Cognitive Biases Derive Incorrect insights
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION + NO-CODE ACCESSIBILITY
TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN IS broken
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
STATUS QUO
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #1: Data in the Enterprise is Being Exploited to Manipulate Budgets
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #2: Cognitive Biases Derive Incorrect insights
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION + NO-CODE ACCESSIBILITY
TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN IS broken
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
STATUS QUO
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #1: Data in the Enterprise is Being Exploited to Manipulate Budgets
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #2: Cognitive Biases Derive Incorrect insights
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION + NO-CODE ACCESSIBILITY
TODAY’S DATA-TO-INTELLIGENCE VALUE CHAIN IS broken
actionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
Marketing
Sales
Customer
Success
Commerce
Product
Operations &
Finance
Strategic
Intent
DATA SOURCES
STATUS QUO
PROBLEM: CONTAMINATED DATA
INCORRECT NAMING
& DEFINITIONSMANUFACTURED
DATAMEASUREMENT
MISCONFIGURATIONMATH & LOGIC
ERRORSHIDDEN
BIASSOLUTION: DATA PURIFICATION
FORENSIC
ANALYTICSDATA, CALCULATION,
& LOGIC GOVERNANCEMEASUREMENT
INTEGRITY & ALIGNMENTBIAS REMOVAL
PIPELINE & UNIFICATION
INTEGRITYactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #1: Data in the Enterprise is Being Exploited to Manipulate Budgets
PROBLEM: LINEAR MODELING + CORRELATION-BASED ANALYSIS
APPLYING LINEAR MATH TO
NON-LINEAR PROBLEMS
CORRELATION IMPLIED
TO BE CAUSAL
NARRATIVES (NOT SCIENCE)
EXPLAIN CAUSE-EFFECT
INCORRECT REVENUE &
EXPENSE ATTRIBUTIONSOLUTION: DEEP LEARNING + CAUSAL INFERENCE
DEEP LEARNING DETECTS
NON-LINEAR RELATIONSHIPSCAUSE-EFFECT
RELATIONSHIPS IDENTIFIEDSCIENCE (NOT NARRATIVE)
EXPLAINS CAUSE-EFFECTCORRECT REVENUE &
EXPENSE ATTRIBUTIONactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #2: Cognitive Biases Derive Incorrect insights
PROBLEM: ANALYSIS, NOT INTELLIGENCE
INCOMPREHENSIBLE &
STATIC AD HOC REPORTSDISCONNECTED FROM
CONTROLLABLE BUSINESS LEVERS
LACK OF EXPLANATION,
SIGNIFICANCE & SOLUTIONSBURDEN ON EXECUTIVES
TO DETERMINE ACTIONSSOLUTION: ACTIONABLE INTERVENTIONS
PRESCRIBE
INTERVENTIONSSIMULATE
FINANCIAL IMPACTDESIGN, EXECUTE &
EVALUATE EXPERIMENTSIMPLEMENT
INTERVENTIONSMONITOR
FINANCIAL IMPROVEMENTactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
THREAT #3: executives are required to synthesize INSIGHTS into ACTIONS
AUTOMATION
ALWAYS-ON
DATA-TO-INTERVENTION PLATFORMNO-CODE ACCESSIBILITY
NO-CODE INTERFACE
FOR GREATER CONTROLactionable
intelligenceautomated
REPORTSData
VISUALIZATIONData
Analysis
DATA PREP &
UNIFICATIONDATA
PIPELINING
DATA SOURCES
AUTOMATION + NO-CODE ACCESSIBILITY
SELECT CASE STUDIES
data science powered forensics,
provide executives with the intelligence to take action
data science powered forensics,
provide executives with
the intelligence to take action
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attributionnever happened (checkouts, not transactions)
due to measurement misconfigurations$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due
to measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attributionnever happened (checkouts, not transactions)
due to measurement misconfigurations$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due
to measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attributionnever happened (checkouts, not transactions)
due to measurement misconfigurations$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due
to measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attributionnever happened (checkouts, not transactions)
due to measurement misconfigurations$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due
to measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attributionnever happened (checkouts, not transactions)
due to measurement misconfigurations$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due
to measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attributionnever happened (checkouts, not transactions)
due to measurement misconfigurations$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due
to measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attributionnever happened (checkouts, not transactions)
due to measurement misconfigurations$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due
to measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attributionnever happened (checkouts, not transactions)
due to measurement misconfigurations$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due
to measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits
$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attribution
never happened (checkouts, not transactions)
due to measurement misconfigurations
$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due to
measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits
$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attribution
never happened (checkouts, not transactions)
due to measurement misconfigurations
$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due to
measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits
$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attribution
never happened (checkouts, not transactions)
due to measurement misconfigurations
$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due to
measurement misconfiguration
$150M COOKWARE
DISCOVERY
Digital advertising performance 10x
overstated due to data exploits;
true drivers of growth uncovered
$1B FURNITURE
DISCOVERY
66% of digital ad spend generated
$0 incremental revenue
due to data exploits
$2B TRAVEL CO.
DISCOVERY
50% of digital advertising’s
e-commerce revenue attribution
never happened (checkouts, not transactions)
due to measurement misconfigurations
$15B COMMERCIAL REAL ESTATE
DISCOVERY
Identified incentive misalignments
in the lead qualification process
that resulted in rejecting
high-value prospects
$1B ELECTRONICS
DISCOVERY
Holding Company’s brands competed
against each other in digital advertising
auctions resulting in artificially higher ad
cost and compressed performance
$200M AUTO PARTS
DISCOVERY
Digital advertising campaigns configured
to acquire unprofitable customers;
performance overstated due to
measurement misconfiguration